May 19, 2026
Orderful and RetailPath Partner to Address EDI Compliance and Chargeback Recovery for CPG Brands
Giving CPG brands a complete solution for preventing and recovering revenue lost to retail deductions.
San Francisco, CA — May 19, 2026 — Orderful, the modern EDI network for supply chain connectivity, and RetailPath, the AI-native CPG revenue recovery platform, today announced a strategic partnership aimed at helping consumer packaged goods companies protect revenue across their retail channels. Brands including Caraway and Ritual are already leveraging both platforms together as part of their retail compliance and deduction management strategies.
For CPG brands selling into major retailers such as Target, Walmart, CVS, and more, compliance failures and invalid deductions represent one of the most significant and least visible sources of avoidable revenue loss. Industry research indicates that CPG companies lose 4-6% of their total revenue due to invalid deductions, yet most go undisputed because the process of gathering documentation and submitting claims is too manual and time-intensive for lean operations teams.
The partnership between Orderful and RetailPath addresses this problem at both ends of the order lifecycle. Orderful enables brands to onboard new retail trading partners quickly and maintain the EDI accuracy, including ASN timeliness and PO compliance, that prevents many chargebacks from being issued in the first place. RetailPath's Logistics Intelligence platform then autonomously identifies and disputes the invalid deductions that do occur — including shortages, OTIF penalties, compliance chargebacks, and unpaid invoices — submitting claims directly with major retailers without manual intervention.
"EDI mismatches are one of the leading root causes of invalid retailer chargebacks. By combining Orderful's modern EDI compliance infrastructure with RetailPath's automated dispute recovery, we're giving CPG brands a closed loop: prevent what you can on the front end, and recover everything possible on the back end."
— Blake Harries, Channel Partnerships, Orderful
RetailPath's platform connects to a brand's ERP, 3PL systems, and retailer portals to perform AI-driven document analysis to assess claim validity, then perform three-way matching that cross-references the retailer's claim, the brand's invoice, and shipping documentation to automatically build and submit dispute packets. The company reports an approximately 86% win rate on disputes, with customers automatically recovering tens of thousands of dollars or more in previously written-off deductions within months of onboarding.
“Missing out on significant revenue due to invalid chargebacks shouldn’t be part of the cost of doing business. RetailPath’s partnership with Orderful helps CPG brands deploy a cohesive modern retail stack that massively improves operational efficiency compared to relying on legacy systems, enabling them retain the revenue they rightfully earned.”
–Maysam Ardestani, Co-founder and CEO, RetailPath
Under the terms of the partnership, Orderful and RetailPath will jointly market their combined solution to CPG brands, with a particular focus on brands looking to move off legacy EDI providers. The companies will also collaborate on educational content and co-hosted events covering retail compliance and deduction management.
Brands interested in learning more can contact either company directly.
About Orderful
Orderful is the modern EDI network that makes it fast and simple for businesses to connect with any trading partner. Unlike legacy EDI providers, Orderful offers a real-time API-first platform that reduces onboarding time from months to days and gives supply chain teams full visibility into every transaction. Orderful serves brands, 3PLs, distributors, and technology platforms across retail, logistics, and manufacturing. Learn more at orderful.com.
About Retailpath
RetailPath is the leading automated revenue recovery platform for CPG brands. Its proprietary Logistics Intelligence platform uses advanced AI to automate critical retail operations tasks such as chargeback disputes with no manual work required from operations teams. RetailPath’s flagship chargeback automation product enables customers to consistently recover revenue at an approximately 86% win rate without missing a dispute. Learn more at retailpath.xyz.